As a salon owner, it’s likely you know what your core services are. Maybe you’re known for providing a stellar selection of waxing options or perhaps you have some of the best hair stylists working for you. Maybe your nail art technician has a cult following or it could be that your massage services are very popular.
While these are considered your bread and butter, it’s always worth considering upsell opportunities. After all, in 2022, the UK health and beauty market was worth £39billion. During the period 2022-2027, the market is estimated to grow at a CAGR of more than 2%. This means that there’s an appetite for sales.
Add-on services can boost revenue and may even help you to branch out your business. This is because, not only can you introduce additional ideas that cater to your clients’ diverse needs, but you can also provide them with a unique and luxurious experience that could bag you some rave reviews and repeat business.
Looking for inspiration? Read on!
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Special occasion packages
One way to attract clients and boost revenue is by creating special occasion packages tailored for events like weddings, proms, or birthdays. These packages can include a combination of services that you already offer, such as hair styling, makeup, manicures, and pedicures.
By offering all-inclusive packages, clients can enjoy a seamless and stress-free experience during their special occasions, making them more likely to choose your salon for their beauty needs.
Freebies and giveaways
Providing complimentary services is an excellent way to showcase the value of what your salon has to offer. Consider offering free express manicures or hair treatments to clients who book specific services. This not only gives them a taste of the quality of your work but also creates a sense of gratitude and satisfaction, increasing the likelihood of repeat business.
Also, why not introduce competitions? Giving away treatments as competition prizes can generate interest and potential sales. Try updating your website first so that you have a base to showcase your services, then use social media to announce your upcoming promotions and competitions.
Spray tan services
Diversifying your salon’s services can attract a broader clientele. You might already offer the essentials, but if you’re yet to incorporate spray tan services, this is a great opportunity.
It’s a fantastic way to provide clients with a sun-kissed glow without the harmful effects of UV rays. Consider investing in a spray tan course for your staff to ensure the highest quality service. Whether it’s a standalone service or an add-on option, spray tanning can become a sought-after beauty treatment, contributing to upselling opportunities.
Loyalty and rewards programmes
Implementing loyalty and rewards programmes is proven to encourage repeat business and build client loyalty. Create a system where clients earn points for each service they book. These points can then be redeemed for discounts, free services, or exclusive salon products.
These schemes not only make clients feel appreciated but also motivate them to explore additional services.
What add-ons are you considering for your salon?