A Guide to Optimising a Website for Google Searches

Google is the undeniable king of the Internet and one of their major applications is their amazing search engine, which millions of consumers use to source products and services. Google is very secretive about the algorithms they use with their search engine and that’s where search engine optimisation (SEO) comes into play.

Optimising Website

Search terms

The World Wide Web is all about the written word and by discovering the top search terms that people are using with Google’s search engine, you can insert these terms into your website content. When you make these changes on your website, it takes a while for Google to send their army of bots to trawl the web, but when that does happen, the target website should get a higher ranking when those search words are used. Therefore, the first step to optimising a website for Google searches is to identify the most popular search terms that are used, then these terms can be inserted into the target website. That does not mean you can simply fill the page with these search terms and expect a top ranking; there is something called ‘keyword stuffing’ and Google penalises sites that do this.

Contact a leading SEO agency

If you want the best results from SEO work, contact a leading company such as https://kingkong.co/ae/seo-agency/,an organisation that is dedicated to boosting their clients’ search engine rankings. A good SEO technician has more than enough knowledge to put your site at the top of Google searches, which would take 3-4 months to achieve.

Why does it take so long?

As previously mentioned, Google sends out bots periodically to update its web database and this takes time; over a period of 3 months, for example, Google’s bots might scan the Internet 6-8 times and each time, changes are made to the target website, which Google recognises. The Internet changes daily, with data being deleted and new content uploaded all the time, so a website’s rankings will change, due to the ongoing state of change of the web.

Once your site is on the first page of search results, you can expect a lot of organic traffic from Google, and with ongoing SEO work, you can retain that coveted top spot.

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