Guide to Use Videos for E-mail Marketing

Nowadays, Video marketing has added to the ease of understanding things better. Be it educational, DIY, technological, cryptocurrencies, food recipes, or anything, videos have simply become a choice of users. So has been derived the concept of Youtubers. For any shortest thing, one click on the video, and the demo of what you want to do or see is just at your sight.

Video-making is not really a one-step process in email marketing. It takes effort, but goals are definitely achievable with videos. If little effort can assure you great results, why not know a few steps for creating a video for your email marketing campaign. Following are the steps at your glance:

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video marketing

1. Select Type of Videos

One needs to select the right type of video for your product from among live videos, brand videos, event videos, tutorial videos, and many more. The viewers might choose to watch the live videos for longer than others. Thus, it is really important to choose the right type of video.

2. Considerations for Creating a Video

Now that you are ready with the type of video, you need to consider a few things before creating a video. What is your target group, who shall be involved in creating the video from among the organization or the experts to be hired, cost, timeline, desired action after watching the video and many such things shall be decided in this step?

3. Create a Video

Creating a video needs practice. It’s not just one shoot, you might need to shoot multiple times for a perfect appealing video. You need to continuously improve targeting of your content in the script, practice it, and shoot and edit till you have the best result ready for users to watch. A good script shall have a compelling hook, a single concluding message, be context and narrative, and a call to action.

If you’re going to use clips from Youtube in your videos, then use a YouTube downloader to save any YouTube video and edit it. Making a good script goes a long way. Ensure that you have compelling hooks, a single concluding message, and a call to action. Remember to practice the script so that it seems natural and have fun with it. Shoot and edit till you have the best possible video ready for your users to watch.

4. Focus on Call-to-Action

Yes! It your call to the action shall be the centerpiece of your video. It shall be short, clear, and actionable. It shall be able to direct your audience’s attention. One can offer a free trial, create a sign-up form, encourage sharing, host a contest, add links to other videos, etc. to attract customers’ attention to the email. Also, enable the video downloading option on the go. You can refer to Free video downloader for a better user experience.

5. Measure the Success

Now, that the video has reached the audience via email, you need to continuously analyze the results like click-through rate, view count, conversion rate, social sharing, and feedback on the video. This shall enable you to enhance the quality of video in your email marketing campaign.


Indeed, it’s not hidden from anyone that videos have become an indispensable source of information for a kid or an old people. Thus, videos shall form a very part of the email marketing campaign. The above simple steps would definitely add positively to the content and quality of your email advertisement.

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About the Author: Mithilesh Kumar

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