The average person will spend several minutes on one website. These opportunities allow you to get your company name out to the public. It also informs them about upcoming special events. But what are people seeing when all of those seconds are up?
Your website landing page or welcome page is where you get the chance to impress people with your business and show off what the organization and you are all about.
Below, we’ve rounded up some essential tips on how to design a great landing page that will keep people coming back.
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Choose a Mesmerizing Color Scheme
Choosing a website landing page color scheme requires careful planning. The primary color should capture the attention of visitors. However, it shouldn’t be so distracting.
The best combinations are those that are complementary and create contrast. Using shades of the same hue creates variance and visual interest while still allowing the focus to remain on the content.
To design an irresistible website landing page, select a palette that stands out from the competition. Find the colors that speak to your target market and create an irresistible website landing page that they will never forget.
Include a Catchy Headline
Creating an irresistible website landing page starts with a catchy headline. Unique and catchy headlines grab a user’s attention right away and encourage them to learn more. The layout should be minimal, with all important information in easy-to-read text and eye-catching visuals such as pictures or videos.
Finally, the page should be free of any clutter or distractions, with the most important information readily accessible.
Leverage the Power of Images
Designing an irresistible website landing page involves leveraging the power of images. Images can capture user interest and help to set the tone of your website quickly.
Utilizing quality, bold visuals like colors, shapes, and fonts will help to create a desire to learn more about what the landing page has to offer. You can also utilize interactive images like a raffle wheel, which can be made or linked up by a local web design company.
Utilize Engaging Call-To-Actions
Having a simple but clear CTA on the page is essential for grabbing a visitor’s attention and motivating them to engage with your site. To make it even more irresistible, emphasize your CTA using eye-catching visuals and bold colors. You can also add a small pop-up dialog on the page, which can further clarify the action that the user needs to take.
The words on the call-to-action should be easy to understand, short, and catchy, such as “Shop Now” or “Join Now.” Keeping the content on the page concise and relevant is also key when designing a website landing page.
Update Your Welcome Page With These Simple Guidelines
Creating an irresistible website welcome page involves using compelling visuals, a short and concise copy, and a clear and concise CTA. When your landing page is designed with these elements in mind, it’ll be more effective in converting your leads to customers. So start designing the landing page of your dreams today!
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