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What is a Link Building Campaign?
Link building is one of the most effective techniques used in digital marketing. It helps your website find leads by driving traffic using links that lead to your website. Those links can be found in website contents, news, articles, or products, and services.
It is also a good technique used in search engine optimization or SEO. Link building indicates a website’s quality and worthy, and this is often what search engines like Google are looking for. As a matter of fact, Google confirmed that links are probably the number one factor plus great content in ranking.
Importance of links for SEO
In the past, SEO depends strongly on keyword usage in the content of a page and during a time when engine algorithms aren’t used that much yet, it is the easiest way to rank pages. The more keywords used, the higher the rank the page will get. However, this caused many people to overuse keyword, also called keyword stuffing in order to gain a higher page ranking.
After that era, Google started using the PageRank algorithm with the main idea that links between different web pages will be the basis of page rankings. Fast forward to two decades later, Google still looks at the links when ranking web pages. They even confirmed that a large number of high-quality sites linking to your website will improve the website ranking.
Creating an effective and safe link building campaign
Use a personalized content asset.
Create personalized content based on the referral source to be able to link building leads. In order to do this, you must identify your target audience and provide them with content that they are most likely to check and share.
Linkable resources.
It is important to determine what kind of resources you are going to use in a link building campaign. This way, there is a better chance of attracting and earning links through content that is so good, people would want to check it and share it with others. These features can be used to attract other pages into linking to your site. An example of these resources is Infographics, Webinars, Podcasts, Presentations, Slideshows, etc.
Social Media Outreach.
If businesses and websites can take advantage of social media platforms, a website’s success is inevitable since millions of people on the planet use social media. And a brand’s visibility can improve and grow through this platform.
It is very easy to share different website content through social media like Facebook, Twitter, and Instagram. Through this, your website can also gain links. Even professionals can use sites to generate leads and find a connection. All you have to do is to create a post that includes the product or service that you offer together with the link of the page. Aside from this, links can be shared with online forums like Reddit.
Email Outreach.
This is another way to create white hat links on the internet. However, it is very important to always send personalized and individual emails and never a mass email. This is when it becomes spam and impersonal. There is a greater chance of getting the results you want if you send personalized emails that contain offers based on their preferences.
Backlink analysis.
Backlinks are links from other websites that link back to your site. Since Google determines a site’s quality and authority through links, then, backlinks are very crucial. By analyzing the backlinks, you will be able to determine your site’s capability on page ranking.
Google reviews links and if they find your site in irregular and spam sites, you may get a penalty. Using a link tester can help you identify these bad links and repudiate. This way, your site can keep its reputation. Some link testers can also monitor your ranking performance, this way, it can be easier to improve your ranking.
Final thoughts…
Creating a safe and effective link building campaign may be complicated, however, it is essential in getting high search rankings. Aside from the essential high-quality content, link building can get more traffic into your site, increase your brand’s visibility, and generate new leads. This will provide great results for your digital marketing strategy!
