The techniques and methods of content marketing have evolved and constantly adjust to match the trends of technology. However, one aspect of digital marketing still holds its value with all the changes, i.e., link building. The cornerstones of SEO include keywords, quality content, and link building has many benefits tied directly to improving your visibility on SERPs.
No matter the changes made in website design or content produced for blogging, SEO efforts go to waste without link building. Establishing relevant inbound links will always hold importance to establish credibility in the eyes of Google.
Table of Contents
What is Link Building?
Link building is a part of an SEO strategy that establishes your website’s authority by receiving endorsements from reputed websites. Link building, in simple explanation, is the process of having other websites link back to you. Links building is an act of interest for marketers as it drives referral traffic and increases the site’s authority. Google algorithms change constantly, but the backlinks remain an essential factor in determining a site’s ranking.
Link building is one of the many SEO tactics that gives a signal to Google that your site has citation-worthy content. Therefore, websites with quality link building earn higher rankings.
Importance of Link Building
Link building plays a vital role within SEO to divert organic traffic using search engines, especially in competitive industries. When combined with excellent on-page SEO, quality content, and best user experience, link building proves to be an effective source to drive organic traffic. Today, the need for relevancy, quality, and originality has become more prominent. While a spammy and low-quality link-building strategy might work, it is not the best activity for long-term organic success.
Link building these days is more in-tune with marketing, and the organizations that understand this factor are the ones who remain at the top. Think about the job of a search engine crawler. They need to go through several pages to find the best-related information of a search. As they crawl through, they examine the links between websites that help them identify a worthy website.
Your link building strategies are more about posting links back to your domain scattered through the internet. This approach will not gain you much result. Instead, you have to balance your strategy and have relationships with other authorities. The best approach here is to place links when they are valuable and relevant to users.
We have made a list of seven key reasons that indicate link building as an effective marketing strategy.
Helps Building Relationships
Whenever you initiate your link building, you have to reach out to other businesses in the same industry. You have to relay promotional information and other activities related to your business. Although your primary focus is on reaching out to improve your link, you also gain residual benefits. You can harbor long-term relationships with benefits to both parties in terms of authority and traffic. For instance, guest posting is a link-building tactic that offers quality content to the responder while receiving a quality backlink for yourself.
In short, link building is the most suitable method of establishing lasting relationships with authority figures in your niche.
Link building provides your website with credibility since they work as an indicator of your domain’s authority and strength. Google cashes in authority to display the most relevant result to a user. The higher number of quality links, the better credibility factors your site has. If a good publisher links to your content, Google considers it a sign of quality user experience. Your credibility depends on the quality of backlinks; for instance, a few good links will always outweigh 50 low-quality ones. You also have to consider the number of domains you obtain for your links. It is better to get ten links from different websites rather than having ten links from the same website.
Is a Ranking Factor
Perhaps the most significant and most obvious reason for link-building strategy is to gain rankings. Google considers the quality and authority of links to rank a website. Without link building, you do not qualify for over half of Google’s ranking considerations. In fact, Google does not consider your website for ranking if it does not have any links present. No matter the quality and quantity of content present, you cannot rank higher than your competitor without link building. Create quality content and share it with authority sites to gain a worthy link that Google favors. Create links that have relevancy, diversity, and relevancy to have better results.
It Increases Your Website’s Traffic
Link building is the best method to attract the audience from relevant websites. Targeting relevant audiences and niches gives you a significant boost in traffic from external sources. Having better web traffic indicates that your site’s health is good, and it presents worthy content for readers. Quality link building drives better traffic and visitors that turn into potential leads.
Building Brand Awareness
Brand awareness is an essential factor of your online presence that establishes your name as an authority within the niche. Some link-building techniques, such as content creation, show others that your brand possesses expertise in a particular area. It goes a long way in creating the name of your brand. For example, if you create a piece of content related to industry data and publish it, it makes your brand known.
Source of Referral Traffic
Once you create a permanent link on an authority website, you receive regular traffic from that link in the future. Comparing it with traditional marketing sense, you no longer get traffic if your ad closes. Having a quality backlinking strategy becomes a continuous source of referral traffic for a long. The flow of referrals increases your chances of converting more and generate sales continuously.
Visibility and Exposure
Since link building helps to establish a brand name, you gain more visibility and exposure throughout the internet. Not only does visibility increases search rankings, but it also supports quality lead generation. If you want to attract traffic from specific demography, link building helps to create awareness in that location. Such exposure has a lasting impact on your business and establishes you as a trusted brand.
Link building is an essential factor in Google search algorithms that establish a brand’s authority and visibility. Therefore, effective marketing needs a quality link-building strategy that gives you the chance of lead generation and eventual sales. It lowers bounce rates on your website that helps it gain better rankings in SERP.