Have you noticed a sharp increase in online shopping and seeing many brick and mortar businesses going digital?
With the pandemic keeping everyone home, they have no choice but to find other means of buying their necessities and businesses are tuning in. Are you?
If you would like to increase your revenue, taking your shop to the world wide web is very wise indeed, but how do you go about that?
If you’ve developed an ecommerce business plan and are looking for the right platform to use or have an established ecommerce business and you’re dissatisfied with the way things are going, you’re reading the right article.
Shopify is a very popular online storefront that helps you promote your ecommerce business with lots of neat tools and partners with other ecommerce solutions to give your business the biggest chance at success.
Curious? Keep reading to see how Shopify can boost your online business potential.
Table of Contents
Manage Your Online Business Easier
Shopify is built in such a way that it’s admin panel is very easy to navigate and use. You can adjust all your prices from right there with just a click. This includes your shipping prices and policy.
You can also easily add and remove products from your inventory. No more embarrassing out of stock images.
Shopify is functional with hundreds of available payment methods, but you may be limited based on your region.
You have the right to choose which payment types you accept, of course, but you have the choice of many with Shopify.
Maintain Brand Consistency
When using Shopify, you can customize your storefront to match your brand. You can upload your logo, choose your font, colors, add videos, and so much more without having to know any special coding.
They provide you with tons of available templates, some free, others paid, that give you an easy to use the base for you to add the perfect details to make it your own.
With this availability to choose your colors, fonts, and add images, you can take a seemingly plain website and make it look like it was created for your business.
Great App Integration
One of the best things about Shopify is its ability to integrate with so many other useful apps that can make your website more productive.
For example, you can add buttons to your social media channels. You can even directly connect your Facebook page and Instagram account to sell products from channels.
You can add conversion optimizers, upselling and cross selling apps, referral and loyalty programs, and so much more.
These little add ons bring so much more value to your website and can boost sales and customer interaction.
Safe and Secure Hosting
The Shopify hosting platform uses a secure system for both ends, both you and your visitors.
The certified Level 1 PCI DSS compliance of Shopify makes it so you don’t have to worry about leaked payment or personal information.
To go one step further, Shopify has a feature called fraud analysis, which allows you to detect any fraudulent transactions before accepting payment or shipping products.
Set Up for SEO
As an online business owner, no doubt you are concerned with SEO so that you can get your website in front of as many of the right people as you can.
Shopify is set up for best SEO practices from the get go. It allows you to create custom meta tags and title tags for products and pages. It also allows you to create your own meta description and URLs.
Shopify is a fast, reliable, hosting platform. Speed and security are taken into consideration by Google when determining SERPs.
Conclusion
Shopify is without a doubt one of the easiest, most reliable, and most customizable hosting platforms available to online business owners around the world.
With Shopify, you don’t need a big team to run things for you because much of the work is already being done in the background. Of course, it does have some drawbacks.
Shopify does have a free 14 day trial. Why not check it out and see if Shopify will be right for your business.
