Have you ever tried creating automated webinar sessions as a part of your marketing strategy?
If you haven’t yet, you might have already missed a lot of opportunities to grow your business.
Webinar automation has been a popular way of connecting to large audiences and promoting products. It’s perfect for those who want to increase brand awareness, generate quality leads, earn a good profit, or train customers about their product features.
To learn why it’s ideal to do, keep reading as I share the top reasons to use automated webinars.
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What is Automated Webinar?
Automated or pre-recorded webinars are a type of evergreen webinars that are on autopilot. Unlike live events, this type of online seminar is created in advance. To host them, you’ll need to record a presentation, upload the video to automated webinar platforms, and schedule them accordingly.
Benefits of Using Automated Webinars
Surely, a live webinar allows audience interaction, making it easier to know their concerns or do a promotion. However, automated webinars also come with advantages, and some of them can’t be found on live events. So, if you’re hesitating to start with your automated webinar experience, take a look at these benefits:
1. Save Time and Effort
Hosting online seminars takes a lot of effort. You need to think of a good piece of content, do your presentation, build a registration page, promote your event, and more. If you do your webinar live, you’ll have to keep repeating the process, which can be a hassle, especially when you need to host frequently.
On the other hand, if you choose to autopilot your presentation, you just have to do the process once, saving you a significant amount of time and effort. Then, your audience will be able to view your content as they need.
2. Keep Generating Leads
Hosting webinars is a cost-effective method of generating leads. Unlike other marketing strategies, this type of tactic has a better chance of getting leads that are qualified. If you choose to use a pre-recorded webinar, people can keep signing up, and you can also keep gathering the customer info you need.
3. Create Polished Presentations
Many things can go badly in a live event, such as technical errors, noise disturbance, and more. Besides that, going live might be more challenging if you’re not comfortable about speaking to a large audience.
But if you pre-record your presentation, you’ll have the time to write your script until you’re ready to present. In addition to that, you can keep reshooting and editing your video until you polish it into perfect content. And the better you do, the more engaging it will be for your audience.
4. Allow People to View the Presentation Whenever They Want.
Everyone has responsibilities, and you can’t expect people to adjust for your event, even if they are interested in your business. So, it would be great to consider that as you host events, especially if your target market lives in different countries with different time zones.
If you autopilot your presentation, you only need to pre-record your video and schedule it in an automated webinar platform. Then, your target audience will be able to watch it conveniently, without having to adjust to a certain schedule, like in live webinars.
5. Automate Your Profit
Of course, your automated sessions means automated income. As long as your content can be watched, you can keep informing more people about your product or service. At the same time, your automated event will be a continuous sales funnel that will give you more profit.
Expert Tips To Host Successful Automated Events
Webinars are a great digital marketing method. But for your scheduled events to be effective, you need to do enough preparation and make them perfect. If you have finalized your mind and decided to automate your content, here are a few tips that can help:
Invite an Influencer
As the word says, the influencer has a strong influence on people. If you invite one, you also bring a larger set of audience to the event you will host. Try to choose one that has a strong personality who can leave a great impact on your audience.
Use a Strong CTA
To meet your objectives, a perfect webinar alone won’t be enough. You need something that will allow your attendees to take action and get your offer finally. So, create an appealing and visible call-to-action button that will encourage people to purchase your product or service or visit the pages you need them to see.
Avoid Too Much Sales Talk
Finally, one of the most essential tips to keep in mind in each of your automated sessions is to avoid giving too much sales talk. People don’t really like to spend their free time listening to sales content, especially in webinars. Thus, focus on giving them something valuable and insert the sales pitch in between.
