Have you heard of wild posting, but you are not entirely sure how it works?
Perhaps you have already seen examples of wild posting in your area and think this could work for your business.
Either way, the below blog will tell you all about the main benefits of this creative marketing method as well as how to create a wild posting strategy for your brand.
Table of Contents
What is wild posting?
Wild posting is a type of outdoor advertising which involves placing high-impact posters in obvious areas. Considered to be more of an art than a science, these posters tend to feature more artwork than words so that passersby can capture the essence of a brand in a matter of seconds.
To make the most out of a wild posting campaign, you should enlist the services of a talented design agency such as manfromuncle.info who can help you to create stand-out posters that demand to be noticed.
What are the main advantages of wild posting?
There are so many reasons why you should invest in wild posting for your business, with some of the most notable benefits including the following:
1. Increased brand awareness
Whether you are a new business or an established enterprise, it is always a good idea to find new ways to increase your brand awareness. The beauty of wild posting is that it provides a visually appealing and highly powerful way to showcase your brand and get people talking about your products and services.
2. A competitive edge
If you want to outshine your competition, then wild posting is definitely the way to go. One of the most creative types of marketing on offer, you can easily showcase what makes your brand unique with wild posting.
3. Increased brand recognition
Do people struggle to remember your brand? If yes, then wild posting is just what you need to boost brand recognition and turn one-time customers into loyal brand ambassadors. You can incorporate your brand colors, company logo, and so much more.
4. A low-cost method
Wild posting is one of the most affordable forms of outdoor advertising, costing much less than billboards. In fact, it costs around 50% less to carry out a wild posting campaign than it does to put up adverts on a standard billboard.
5. Targets a large audience
Depending on where you choose to place your posters, you can attract motorists and pedestrians alike, with literally thousands of potential new customers seeing your posters every day.
How to make wild posting work for your business
Ready to start using wild posting to promote your business?
Before you get started, there are several factors that you need to consider:
- Consider locations. Some of the most effective locations for wild posting are street locations, public transit stops, public bulletin boards, campuses, and cafes.
- Select your artwork carefully. To make your wild posting campaign a success, you need to create stand out artwork that demands to be seen.
- Choose the number of posters. Typically, the minimum number of posters printed for a wild posting campaign is 250, with at least two posters placed in any one location.