Managing a website isn’t always as easy as it may seem. When it comes to promoting a website, your efforts must constantly evolve and adapt to changing trends and audience demographics. You can advertise via guest authoring, posting on other blogs, social media, or e-mail marketing, among your many options.
This article will help you determine the best methods of promoting your new website efficiently and effectively.
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Six Ways to Promote Your New Website
There are many ways to advertise and promote your new website. While it may seem like getting started presents an insurmountable challenge, the internet itself lends many growth opportunities.
The simplest way to gain quick exposure is to buy bulk traffic to add to your audience pool, known as astroturfing. When you’re starting, it can be tough to generate interest in your site. Purchasing traffic can give you a quick boost and solve the “first-mover” problem; people are much more likely to give your website attention if they see others doing the same.
Additionally, you can use astroturfing to maintain a consistent traffic density and retain an interest in your site during slow seasons. While a significant dip in traffic can indicate the need for change, astroturfing can be a potent stop-gap measure while you restrategize.
2. Choose a Reliable Web Host
A web host can make or break a website. If your hosting provider experiences frequent downtime, visitors will have difficulty viewing your content. Choosing a reliable web host is an essential first step in ensuring a quality user experience.
If you’re stuck in a contract with your current hosting provider, you might be able to upgrade your hosting package to increase reliability until you can switch.
3. Rework Your SEO
Search Engine Optimization (SEO) is crucial for ranking, gaining exposure, and overall audience growth. If people can’t find you in a search, it can be nearly impossible to build a customer base.
If you’re new to Search Engine Optimization and need some tips, check out this beginner’s guide to SEO.
4. Newsletters and E-mail Marketing
Contrary to popular opinion, E-mail and Newsletters are still quite effective in gaining attention. There are many free online tools and services available to build an e-mail list quickly and create a marketing campaign.
While mailboxes might filter some messages into a user’s spam folder, each person who sees your message is a potential new customer.
5. Social Media and Ads
You can get a decent spike in traffic, conversions, and leads with social media posts. By utilizing your social media channel and leveraging your following, you can drive traffic to your new website for relatively high conversion rates. There’s a good chance that your social media followers will be soft-sells to your website since they already enjoy your content.
6. Video Creation
Adding a couple of promotional videos can do wonders for your marketing campaign. You don’t need to create large-budget feature films, but short 5–7 minute videos with compelling content and generate a lot of viral buzzes. For tips on the proper formats and dimensions needed for video, check out this social media video specs guide.
7. Guest Posting
Writing posts on other blog sites is a great way to boost your backlink profile while adding good content to another site’s blog. You can write them yourself or let Posirank take care of it for you. Adding content to other sites that include a link back to your own site is posting as a guest on their site. This is called a guest post and is a very popular and overall effective solution.
All of these are proven methods used in the industry by marketing leaders. With these tips in your arsenal, you’ll soon have a loyal following that will be coming back to your website time after time.