This topic will talk about what Kajabi is and what purpose it serves to the marketing world out there. A content marketing platform, or in short CMP, is actually software that helps content marketing teams in many ways.
It makes their job easier to envision, plan, collaborate, and create many materials that will help them raise awareness for their brand, improve lead gen, and increase the total revenue.
Content marketing platforms are used for centralizing and streaming the end-to-end process while in the creation phase, which starts with a conception. After that, it moves through delivery to measure the total impact, or in some cases, return on investment (ROI).
Content marketing platforms, or in this case, Kajabi, helps organizations create a multichannel, scalable, and data-driven approach to producing, strategizing, distributing, and overall analyzing marketing materials.
These platforms are helping in so many ways to marketers to understand how big of an impact their business has on the customers. CMP also enables its users to focus more on creating valuable, high-quality content rather than creating workflows, money loss, and approvals.
Most people do not know that content marketing platforms are actually delivered as software as a service or, in short (SaaS). They are good because they combine many things into one platform, so everything works together perfectly.
For example, these things can be social media management systems, content repositories, emails, marketing automation, social media channels, CMSes, etc. Another thing that should also be known is that there are no limitations to this platform, as there are various options to choose from.
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Table of Contents
When do you need a CMP?
While using this platform, the things that are primarily focused on while using this platform are content strategies, content curation, content analytics, and content planning. These are the things that are being focused on while using CMP.
Overall, content marketing platforms are used when organizations or companies have reached the level of a certain complexity or a specific size. This can be determined by the number of members in a team producing or publishing content, as well as the volume and the quality of the materials that are being created every month or each quarter.
To go even deeper, many marketing teams are often looking up to a CMP when they cannot attribute the pipeline or the revenue to their content assets. This platform is great because it can hold all the data and collect even more to give you the results you need and help deal with additional issues.
It is indeed a brilliant technology that helps businesses expand, search and analyze their previous data, which can help them for their future endeavors.
How can this platform be impactful?
Platforms like Kajabi help dealing with various things that usually can consume a lot of time, such as procedures, processes, and many other things that can be time-consuming. This helps businesses to focus more on content creation and overall optimizing the performance.
This platform is great because it can automate editorial workflows, ideation management, and revenue attribution reports, which are very time-consuming. It can be pretty stressful when dealing with these situations. For additional information, click on this link.
Pros and cons
As any software or platforms can have advantages, they also will be disadvantageous in certain situations. The benefits of this platform are: it can save time with automating workflows, it uses data-driven information to give you more ideas about different topics that help you connect with the targeted audience, plan more efficiently, manage better, analyze end-to-end content operation.
These are only some of the things that can really be impactful when working in this type of business. The major disadvantage that many people are talking about is the financial investment.
Depending on which platform you want to consider buying, an annual license can cost from twenty-thousand dollars, up to fifty-thousand dollars, or even more.
When you decide to invest in Kajabi, you cannot spend the money elsewhere, such as similar marketing software, advertising, and additional headcount. It is a very complex platform that will require you to train many weeks, or in some cases, even months, to work with it well enough.
Common CMP features
There are various features these platforms offer, but you should definitely be familiar with some of the most popular of them. Reporting and analytics is a handy tool that can be found on the dashboard, and it helps you with reporting revenue attribution, content production metrics, pipeline attribution, etc.
Editorial calendars can be convenient as they provide you with a visual view of calendar-style in-progress campaigns, due dates, milestone dates, and many more options.
Editorial workflow is the tool for allowing content teams to have more role-based reviews for content creation processes, initial drafts, first and second review, finalized draft, and publish.
Other options that should be mentioned are ideation, content display, and rendering, asset management, Martech integrations, etc.
Summary
In conclusion, it can be said that this platform is a really useful tool. If you are willing to spend funds from your company to improve in many ways, you should definitely go for it. There are many online courses that will help you learn about these platforms, and you will definitely get more familiar with CMP after taking these courses.
You can always look on the internet for which company suits your needs best, and you can always look for online reviews from people that have taken these courses and see if they are satisfied with them.
Many people on the internet are often wondering whether they should have one platform or another, but the primary battle is going with Clickfunnels vs Kajabi, and maybe the reason behind that is because they are the best out there.
Hopefully, after reading this article, you will be more familiar with this type of software. Hopefully, it will be helpful in your future plans and endeavors.
