LinkedIn is a powerful resource for business owners, job seekers, and professionals who want to build a personal brand. 36% of US adults use the platform as it’s the perfect place to connect with like-minded individuals, create valuable connections, and grow your business.
But today’s marketers and brands use LinkedIn for far more than just connecting with other professionals. LinkedIn can be an extremely powerful marketing tool if used correctly.
Here are seven powerful LinkedIn marketing tips that anyone can use:
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1. Post Useful and Engaging Content
If you want to get noticed on LinkedIn, you need to post content that others will find useful and engaging. This means creating content that educates, entertains, or inspires your target audience.
Try to post a mix of both original and curated content. Curated content is great for quickly filling up your LinkedIn feed with relevant information, while original content helps you show off your company’s unique voice and expertise.
When creating content, always keep your audience in mind. What kind of information would they find useful? How can you help them solve a problem or achieve their goals?
Remember, the key to success on LinkedIn is providing value to your target audience. If you can do that, you’ll quickly build a following of engaged users who are interested in what you have to say.
2. Optimize Your Company Page
Your company page is one of the most important tools you have for marketing your business on LinkedIn. This is where users will go to learn more about your company, what you do, and why they should work with you.
That’s why it’s so important to optimize your company page and make sure it’s filled with relevant, up-to-date information.
Start by adding a catchy headline and description that accurately reflects what your company does. Then, add some eye-catching visuals–whether that’s your company logo or a cool cover photo–and a link to your website.
Finally, don’t forget to include your contact information so interested users can easily get in touch with you.
3. Use LinkedIn Ads as Part of Your Marketing Strategy
LinkedIn Ads are a great way to reach a targeted audience of professionals with your marketing message. LinkedIn offers several different ad formats, including text ads, video ads, and sponsored content.
When creating your ad campaigns, be sure to start with a clear goal in mind. What do you want your ads to achieve? Once you know that, you can create ad copy and select visuals that will appeal to your target audience and help you achieve your goals.
Depending on the format, you’ll also need to pay attention to the aspect ratio, file size, and length for your LinkedIn Ads. Knowing LinkedIn video ad specs, for example, will ensure that your videos are properly formatted and look great when they’re published.
Just like with any other marketing campaign, you’ll need to track your results to see if your LinkedIn Ads are effective. Be sure to monitor your click-through rate (CTR) and cost-per-click (CPC) to see how your campaign is performing.
5. Sponsor Your High-Performing Posts
If you want to give your content an extra boost, you can sponsor your best-performing posts on LinkedIn. Sponsored content is a type of LinkedIn ad that allows you to promote your organic posts to a wider audience.
To get started, simply go to the “Advertising” tab on your LinkedIn page and select “Sponsored Content.” Then, choose the post you want to sponsor and set your budget. This can give you the opportunity to highlight your best content and reach a larger audience of professionals rather than creating a new advertisement.
6. Use LinkedIn Search to Generate Leads
LinkedIn is the largest online professional network in the world, and it comes with a powerful search engine that can help you generate leads for your business.
To use LinkedIn Search to find potential customers, start by entering relevant keywords into the search bar. For example, if you sell marketing software, you could search for “marketing professionals” or “VP of Marketing.”
You can also use LinkedIn Search to find people who work at specific companies. For example, if you want to target leads at a particular company, you could search for “employees of [company name].”
Once you have a list of potential leads, reach out and introduce yourself. If you can build a relationship and provide value, you may be able to turn them into paying customers.
7. Use LinkedIn Analytics to Track Your Progress
LinkedIn Analytics is a free tool that allows you to track the performance of your content. To access LinkedIn Analytics, simply go to the “Analytics” tab on your company page.
Once you’re there, you’ll be able to see detailed information about the engagement of your posts, the reach of your page, and the demographics of your audience. This data can be extremely valuable as you work to improve your LinkedIn marketing strategy.
By following these tips, you can start to see real results from your LinkedIn marketing efforts. Just remember to be patient and consistent with your approach, and you’ll be well on your way to achieving your goals.