Digital Asset Management: Understanding What It Is and Why You Need It

If you work with various assets like video and images, how do you organize it all?

If your answer doesn’t involve a digital asset management system, read on and discover why it would be a significant upgrade for you and your company.

Digital Asset Management

What Is a Digital Asset Management System?

A digital asset management system (DAM) is software that organizes and stores digital assets. These assets range from video and images to brand assets and presentations.

But that’s not the best part – DAM systems also make it easier for users to organize and search assets with a tagging system. For example, a folder entitled “stock photos” may have hundreds of images with tags like “office” or “forest” to help you find the exact photo you need for your project.

Tagging is a vital component of a digital asset management system. For a business that accrues terabytes of assets, a straightforward organization method helps sort through everything within the system efficiently.

What Are the Main Features of a Digital Asset Management System?

Besides tagging, there are other critical features of a digital asset management system. These features combined create the ultimate asset storage system an entire business can benefit from.

Search Function

This feature allows users to search within the vast depths of the system. Users may search for tags, keywords, or descriptive metadata. Metadata includes automatic details about an asset, like the file size.

Importing and Exporting

Users may import and export assets as the file types they require. For example, a user exporting an image can export it as a PNG file. Those who are importing assets have an option to tag and label assets for future use.

Asset Control

If cloud storage systems are like filing cabinets, then DAM systems are like libraries. A “librarian,” or someone who controls the assets, decides who can access what folder. This type of access control ensures no one uploads or takes assets from folders they’re not supposed to have access to.

Who Benefits From a Digital Asset Management System?

Anyone who uses any form of media has a use for a digital asset management system. Some professions and departments will find more use for it than others.

Creative Professionals

Creative professionals tend to use a wide variety of media. An easy way to access and organize the creative assets they need for their projects helps save them time and effort.

Marketing Teams

Digital asset management systems are great for storing brand assets and brand-related media. Marketers may use this system as a straightforward way to organize branding updates and future marketing presentations.

Web Developers

From old codes to website assets, web developers have plenty of use for digital asset storage. With the help of the tagging system, web developers locate assets for their code immediately.

Digitize and Manage Your Assets

With all of its helpful features, there’s no reason not to invest in a digital asset management system. With its seamless tagging system and storage capabilities, professionals who use and distribute assets daily will find that it makes their lives easier.

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About the Author: Alex

Alex Jones is a writer and blogger who expresses ideas and thoughts through writings. He loves to get engaged with the readers who are seeking for informative content on various niches over the internet. He is a featured blogger at various high authority blogs and magazines in which He is sharing research-based content with the vast online community.

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